Mover. Shaker. Creator.
Hello 👋 ! I'm Kelsey, a User Experience Designer. Im passionate about equitable, research based designs. You can learn more about me, check out the case studies or view my capabilities below.
If you have any questions or would like to collaborate on a project, write to me at studio@kelseysofia.com.
UX Design
By staying up to date with today’s techniques, new design approaches and trends, I always look for opportunities to create dynamic and beautiful work for clients or within a team. From an early age, I realized that visual design was my passion and calling. Because of this I put my heart and empathy for the user into each new project.
Tools: Rapid Prototyping, Adobe XD, Figma, Adobe Illustrator,Sketch
UX Research
"The things we know the best are the things we haven't been taught"- Luc de Clapiers. Everyone knows good design when they see it, but coming up with great ideas can only be done with with User Research. By taking the time to understand their needs and how they interact with the design we save time money and cement the longevity ofour digital products.
Tools :User Research , User Testing, Heuristic Evaluation,Accessibility Review, Heat Mapping
Branding
Be yourself! I can help you make your brand more *you* .
With digital technology paving the way of the future, the need to stand out visually has become more essential than ever before.A strong brand identity can help you stand out.
Tools: Logo Design, Brand Guides, Media Kits, Client Communication,
Set & Floral
Wait.. what? Yes, I have a background in Floristry and Set Design (✿◠‿◠). Years of botanical design work I has given me the. opportunity to meet many many incredible creatives. They have influenced my values, my work, and my soul. Its a labor of love I just cant shake! I currently freelance and help manage a boutique Brooklyn design studio, rosalila.co.
Tools: Event Installations, Editorial Set Design, Personal florals for weddings and deliveries
Illustration
Blame 2020! I took up illustration during the. pandemic, eventually taking courses in Charcoal drawing and watercolor. I love these mediums and have used this knowledge to develop a practice of digital illustration using procreate on ipad. This is definitely still in the "hobby" phase, however, I enjoy incorporating hand drawn iconography and illustrations into my UX work.
Tools: Iconography, portraiture, poster design, logos
UX Process
empathize
define
ideate
prototype
test
